Skip to main content

For Find Out Friday - How Honest is Your Iced Tea?

I am a thirsty girl, in the traditional sense. 

No, I do not have diabetes as my mother frequently asks me. I am, however, on several preventative medications for my chronic migraine illness which certainly does not help. 

I always have a water in my bag and probably a coffee in my hand. This is true. No matter where you may see me: in a grocery store, at a baby shower, or even on a trolley car in San Francisco, this is no doubt how you will find me. FYI - you need two hands to hold on for dear life in that last situation as I learned the hard way.

I have tried my share of beverages that will keep me hydrated when I am sick of drinking water. Many iced teas contain an alarming amount of sodium which of course isn’t good for anyone, but especially not for someone who gets migraines. 

Honest Tea is my favorite drink of all time. I LIVE for their honey green tea. Whenever I feel lightheaded, dehydrated, or just plain thirsty, I turn to Honest Tea as much as possible. In fact I just bought a few more bottles in the store today as you can see from my photo above. 

My path to Honest Tea was completely accidental. A couple of years ago I was working in an office and was contemplating trying out a new deli for lunch. The only iced tea they sold was Honest Tea so I gave it a chance. I was instantly addicted. Our love affair has only grown in the time since that first meeting. 

So today in honor of my favorite beverage (outside of a latte) I decided to investigate the story behind Honest Tea. What I found out made me love this company even more. 

Honest Tea was founded in 1998 by Seth Goldman and Barry Nalebuff (Goldman’s business school professor), honestly and humbly out of Goldman’s kitchen. These men had tossed the idea around for a couple of years when Goldman up and quit his job in the financial arena. At that time he was married and had three kids. 

After brewing tea for many, many months they had a recipe they were ready to share. Using thermos and rinsed out Snapple bottles ( they snagged their first client; Whole Foods ( - another great start up I am a fan of. That first order was for fifteen thousand bottles. 

The main goal of creating Honest Tea was to have a product on the market that had very little artificial sweeteners but a satisfying taste. 

Here are some of the important moments in the company’s journey to success:

  • In 2001 Honest Tea was included on Oprah’s “O” List. 
  • As of 2002 Honest Tea was named the best selling organic brand of its kind. 
  • In 2004 Honest Tea has USDA organic certification for each and every product they produce. 
  • Coca-Cola purchased a forty percent stake in this company in 2008 for a whopping forty-three million dollars. 
  • In 2011 they purchased the company in full.
  • By 2016 Honest Tea was earning two hundred eighteen million dollars in annual revenue.
Honest Tea is about more than just a great product, using only Fair Trade ingredients. It was always important, especially to Seth Goldman, that the company was philanthropically responsible. Just like Starbucks, as I mentioned before I do love a good latte. 

In an interview with CNBC, Seth Goldman said something that resonated greatly with me:

“Being a successful entrepreneur isn't about being lucky, it's about being persistent. It's so important to be able to bounce back from something, all the time, but in life and especially when you believe in it."

The story of I have shared today is a great source of inspiration for me. As an entrepreneur myself, I love and connect with stories of those who bravely set out to make a new path for themselves. I so admire that amount of ambition and drive. i aspire to be the answer to someone else’s Find Out Friday in the near future. 

For More Information:


Popular posts from this blog

For Find Out Friday - Why Do Emery Boards Make My Skin Crawl?

You know that sound a fingernail makes when it scratches against a chalkboard?  You know that feeling the sound of that action gives you? I, like most people, hate that sound.  I instantly feel like scrunching my shoulders up to my neck and closing my eyes.  I feel the exact same way when I am using an emery board to file my nails. This annoying sensation has a name: “grima” which is Spanish for disgust or uneasiness. This term basically describes any feeling of being displeased, annoyed, or dissatisfied someone or something.  It is a feeling that psychologists are starting to pay more attention to as it relates to our other emotions.  Emery boards are traditionally made with cardboard that has small grains of sand adhered to them. It is the sandpaper that I believe makes me filled with grima.  According to studies that are being done around the world, it is not just the feeling that we associate with certain things like nails on a chalkboard or by using emery boards

For My Madness During Migraine Awareness Month

Last weekend as I sat staring at the blank page in front of me, I was still surprised and elated that I had an entire day to myself and unlike past experiences it was filled with what I wanted when I wanted it. There were a few rough moments but when I consider the previous twelve hours (and the days to come) have been better than the last week. Especially this last week even though I had braced myself ahead of time, I just didn’t know I should have braced for a more serious episode. I am a chronic migraine sufferer for so many years I don’t quite remember when they started exactly which is ironic because I can remember every special event they have ruined. I remember plays or dinners I was at where I don’t remember what happened but I could tell you what I felt minute by minute. It amazing how the mind works, especially when it’s operated by a migraine brain. In the last few years, specifically the last few years since I have been going to the Montefiore Headac

For Find Out Friday - Why is One Foot More Ticklish Than the Other?

As I sit here typing I can’t seem to stop thinking about my nails. Mainly that they REALLY need to get done. They are starting to chip and become unruly. As soon I as think about making an appointment my mind immediately returns to this question: “which of my feet will be ticklish this time?” Because I am a girl that needs her fingernails and toenails to match, I always get a pedicure whenever I get my nails done. And while this should be an activity I enjoy, it often feels like a chore, despite my going only once every three to four weeks. I know; #firstworldproblems.  Anyway, each and every time I get my toes done, as soon as they are done soaking in the bubbly water I wonder, which of my feet will be ticklish today?  Without fail one of them always seems to get the brunt of it and suddenly what was supposed to be a relaxing activity has made me all tense. So, is there a scientific reason for this?  According to most research, yes. While the answer doesn’t