Fine, fine, fine. I will do you a flavor. But just this once. Actually I suppose I will be doing it annually from now on because I don’t want to miss out on the fun. Truth be told I am more of a Pringles or Doritos kind of gal. Lay’s are generally too salty, thin, and do not contain an even amount of flavor per chip, no matter the variety you choose. But recently Lay’s has gotten my attention with its annual contest “Do Us A Flavor”. Each year Lay’s searches for the next great, creative flavored chip that will win the coveted first spot, giving the genius behind the idea a prize of one million dollars (or one percent of the net sales in the first year, whichever is higher). The idea of putting the chips back into the hands of those who consume them might just be the greatest marketing strategy of our generation. It all began back in 2012 when the winner was “Garlic Bread”. This made me wonder, what if every company took this approach? Would this draw in more