Skip to main content

For Find Out Friday Week 16- The History of the Ultimate Christmas Commercial


I have been home half of this week with a migraine. The good times never end at my house. Because of that I have seen A LOT of TV. With that comes even more commercials. I have seen the same ones so many times I have them memorized so well I now hate them. But it did led to this week’s Find Out Friday topic.


I know you have seen this commercial. It is a classic this time of year.


Every time I see it I think wow this has been on every year since I was little. Whoever made it must be a rich, rich man. One commercial and done. Sounds like the perfect plan to retirement. So naturally I had some exploring to do.

It premiered in 1989, when I was eight. It is officially known as “Christmas Bells” and has never been altered. It is simple and because of the vagueness of the premise it is timeless. There are no details that prevent it from being used year after year. And although when you see it back to back for hours on end you feel like you are about to loose your mind, it is fairly catchy.

It turns out the man with this plan was John Dunn, a Hershey’s brand manager, who I now call the Harper Lee of the commercial business. 

The ad agency for Hershey at that time was Ogilvy Mather and together with John Dunn created this legendary piece of television history. While on a business trip to San Francisco designing other Hershey commercials, Dunn selected Carl Willat and Gordon Clark and tasked them with creating an idea for a Christmas commercial. This assignment came strictly from Dunn but he was convinced if it was good enough he could work on his bosses. Clearly he was successful on both fronts.

Delish.com breaks down the four most interesting facts about this story:

  1. It is Hershey’s longest running commercial ever;
  2. An employee went out on his own to create it;
  3. The second to last moment is critical; and
  4. It should be studied for its genius.

According to the Hershey archives:

“To reinforce the whimsy and innocence of the brand identity, John suggested the idea of having one of the Kisses franticly ringing at the end of the commercial where the Kiss expresses great relief by wiping its brow with the plume when the song concluded.”

Classic and as they say all achieved without saying or singing one actually word.

I hope John Dunn is off on a beach somewhere enjoying the sun and an umbrella drink for us all.

P.S. It played several times as I typed this.

For More Information:






Comments

Popular posts from this blog

For My Madness During Migraine Awareness Month

Last weekend as I sat staring at the blank page in front of me, I was still surprised and elated that I had an entire day to myself and unlike past experiences it was filled with what I wanted when I wanted it. There were a few rough moments but when I consider the previous twelve hours (and the days to come) have been better than the last week. Especially this last week even though I had braced myself ahead of time, I just didn’t know I should have braced for a more serious episode. I am a chronic migraine sufferer for so many years I don’t quite remember when they started exactly which is ironic because I can remember every special event they have ruined. I remember plays or dinners I was at where I don’t remember what happened but I could tell you what I felt minute by minute. It amazing how the mind works, especially when it’s operated by a migraine brain. In the last few years, specifically the last few years since I have been going to the Montefiore Headac

For Find Out Friday - Why Do Emery Boards Make My Skin Crawl?

You know that sound a fingernail makes when it scratches against a chalkboard?  You know that feeling the sound of that action gives you? I, like most people, hate that sound.  I instantly feel like scrunching my shoulders up to my neck and closing my eyes.  I feel the exact same way when I am using an emery board to file my nails. This annoying sensation has a name: “grima” which is Spanish for disgust or uneasiness. This term basically describes any feeling of being displeased, annoyed, or dissatisfied someone or something.  It is a feeling that psychologists are starting to pay more attention to as it relates to our other emotions.  Emery boards are traditionally made with cardboard that has small grains of sand adhered to them. It is the sandpaper that I believe makes me filled with grima.  According to studies that are being done around the world, it is not just the feeling that we associate with certain things like nails on a chalkboard or by using emery boards

For a New Chain of Mexican Fast Food: “Dos Toros Taqueria”

When it comes to fast food there are the names we are familiar with: McDonald’s, Burger King, Wendy’s, and Chipotle.  In you live in New York City, there is a new kid in town: Dos Toros.  Dos Toros is relatively new to this area but with any hope there might be one in your town soon.  Started by two brothers, Leo and Oliver Kremer, from Berkeley, California, the Mexican food you find here is inspired by food they loved growing up.  In California, the brothers grew up worshipping Gordo Taqueria, a favorite of Bay Area residents since 1977 (now promptly added to my San Francisco to eat list). Much of the recipes and even decor found at Dos Toros has been modeled on Gordo. Before moving to NYC in 2008, the brothers were living very different lives. Leo was the bassist for the band “Third Eye Blind”. Oliver fresh out of college, considered working in the technology or finance industry. Both disillusioned with their lives, they decided to pursue something they have l