What is
the definition of a fact? According to www.dictionary.com
it is “something that actually exists; reality; truth, something known to exist
or to have happened, a truth known by actual experience or observation.” Thus
the phrase “Real Facts” is a false term. It is like a double fact. There is no
such thing as an untrue fact because really those are lies. “Lies You Tell” in
the words of Tamar Braxton.
Even
though “Real Facts” aren’t a thing, that hasn’t stopped Snapple from including
them on every cap on every bottle they have produced since 2002.
“After
all, Snapple isn't just selling iced tea, its selling information on bottle
caps as “a central part of the Snapple experience,” according to a press
release that quotes Snapple marketing director Dave Fleming. “We see them as
really big ideas trapped in a small cap’s body,” he said.”
I know
every time I open a Snapple I am reminded to check the cap and see what
interesting piece of information is in my hand. No matter what the little
tidbit is I always find it amusing. When it is really unique then I must take a
photo. If they were smaller, like Chinese fortunes, I would probably keep them.
While it
came time for our current Find Out Friday blog (while I am still eager to have
my audience submit their choices) I had to pick a topic and these caps came to
mind. I have no idea why. But then I had to know where Snapple finds these
facts and find out what their process for selection. I had no idea that
cracking this case would be just as hard as finding Jimmy Hoffa.
My first
move was to hit up the Snapple website and see what they had posted about the
history of the company as well as if there was any mention of their Real Facts.
I got nowhere on either front. The website is very basic in some regards but
when it comes to something superlative like the flavors of their teas, juices,
etc. you can best believe there is a COMPLETE list.
I got my
hopes up when I saw a menu button that said “Real Facts” but it only showed
examples of facts that have been used before. Actually that list is quite
thorough but didn’t bring me any closer to the answer of my question. In fact
my Google searches came up empty also. I heard a rumor that some “Real Facts”
have been retired permanently but of course I did not find confirmation on that
either.
Finally
admitting to myself that I was not going to get the answers I was searching for
was the hardest to believe. This has never happened to me before. Sure some
searches bring me results that might not be quite on track for the information
I am looking for, but never I have I ever not been able to get close to my
target. Snapple’s “Real Facts” must be kept at Fort Knox.
Of course
the harder I looked the more frustrated I became. I simply couldn’t let it go
that I might not be able to have an answer on this Find Out Friday. In a last
ditch effort I sent out a tweet to Snapple but all I hear are crickets on this
end.
So for
now we are stuck with what I have learned.
I have
learned that the following “Real Facts” are in fact true.
·
Flamingoes
really do turn pink from eating shrimp.
·
Human
brains do in fact weigh about three pounds.
·
Snapple's
brand slogan is "Made from the Best Stuff on Earth."
·
Snapple
was known for a popular series of TV advertisements in the early 1990s
featuring Wendy Kaufman (the "Snapple Lady") answering letters from
Snapple fans.
·
Old
Snapple bottles and logo were used from 2000 to 2008.
But
perhaps my favorite piece of intel from my research is how Snapple got its
name.
Here is
the tale:
“An early
apple juice product led to the company's name, Snapple. Golden, Greenberg and
Marsh had created a carbonated apple juice. Unfortunately, one of the batches
of apple juice fermented in the bottle, causing the bottle caps to fly off. The
original name of that particular apple juice product, "Snapple,"
which derived from the words "snappy" and "apple," became
the new name for their beverage company, the Snapple Beverage Corporation,
beginning in the early 1980s. Snapple would not manufacture their first tea,
lemon tea, until 1987.”
I suppose
the only question that remains is whether or not Snapple tastes like the best
stuff on Earth?
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