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For Find Out Friday Week 5- Snapple "Real Facts", Where Do They Come From?

What is the definition of a fact? According to it is “something that actually exists; reality; truth, something known to exist or to have happened, a truth known by actual experience or observation.” Thus the phrase “Real Facts” is a false term. It is like a double fact. There is no such thing as an untrue fact because really those are lies. “Lies You Tell” in the words of Tamar Braxton.

Even though “Real Facts” aren’t a thing, that hasn’t stopped Snapple from including them on every cap on every bottle they have produced since 2002.

“After all, Snapple isn't just selling iced tea, its selling information on bottle caps as “a central part of the Snapple experience,” according to a press release that quotes Snapple marketing director Dave Fleming. “We see them as really big ideas trapped in a small cap’s body,” he said.”

I know every time I open a Snapple I am reminded to check the cap and see what interesting piece of information is in my hand. No matter what the little tidbit is I always find it amusing. When it is really unique then I must take a photo. If they were smaller, like Chinese fortunes, I would probably keep them.

While it came time for our current Find Out Friday blog (while I am still eager to have my audience submit their choices) I had to pick a topic and these caps came to mind. I have no idea why. But then I had to know where Snapple finds these facts and find out what their process for selection. I had no idea that cracking this case would be just as hard as finding Jimmy Hoffa.

My first move was to hit up the Snapple website and see what they had posted about the history of the company as well as if there was any mention of their Real Facts. I got nowhere on either front. The website is very basic in some regards but when it comes to something superlative like the flavors of their teas, juices, etc. you can best believe there is a COMPLETE list.

I got my hopes up when I saw a menu button that said “Real Facts” but it only showed examples of facts that have been used before. Actually that list is quite thorough but didn’t bring me any closer to the answer of my question. In fact my Google searches came up empty also. I heard a rumor that some “Real Facts” have been retired permanently but of course I did not find confirmation on that either.

Finally admitting to myself that I was not going to get the answers I was searching for was the hardest to believe. This has never happened to me before. Sure some searches bring me results that might not be quite on track for the information I am looking for, but never I have I ever not been able to get close to my target. Snapple’s “Real Facts” must be kept at Fort Knox.

Of course the harder I looked the more frustrated I became. I simply couldn’t let it go that I might not be able to have an answer on this Find Out Friday. In a last ditch effort I sent out a tweet to Snapple but all I hear are crickets on this end.

So for now we are stuck with what I have learned.

I have learned that the following “Real Facts” are in fact true.

·     Flamingoes really do turn pink from eating shrimp.

·     Human brains do in fact weigh about three pounds.

·     Snapple's brand slogan is "Made from the Best Stuff on Earth."

·     Snapple was known for a popular series of TV advertisements in the      early 1990s featuring Wendy Kaufman (the "Snapple Lady") answering letters from Snapple fans.

·     Old Snapple bottles and logo were used from 2000 to 2008.

But perhaps my favorite piece of intel from my research is how Snapple got its name.

Here is the tale:

“An early apple juice product led to the company's name, Snapple. Golden, Greenberg and Marsh had created a carbonated apple juice. Unfortunately, one of the batches of apple juice fermented in the bottle, causing the bottle caps to fly off. The original name of that particular apple juice product, "Snapple," which derived from the words "snappy" and "apple," became the new name for their beverage company, the Snapple Beverage Corporation, beginning in the early 1980s. Snapple would not manufacture their first tea, lemon tea, until 1987.”

I suppose the only question that remains is whether or not Snapple tastes like the best stuff on Earth?

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